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Market Readiness Introductory Course

Market Readiness Introductory Course

Exporting, Market Readiness Program


Aid to Artisans’ Market Readiness Program is a unique hands-on training program designed for all those associated with the artisan sector. Held concurrently with NY NOW, the annual program provides intensive preparation for entry into the US retail market with a concentration of vital information for building a successful export business. This introductory course provides access to just some of the key Market Readiness Program topics.

What will I learn

At the end of this course, you will be able to:

  • Describe characteristics of the US Retail Market
  • Identify your target market
  • Discuss the importance and role of the buyer in the US Retail Market

How should I prepare

This course is intended for artisans who have or are considering creating their own products for export to the United States. This course is also for members of organizations who are interested in helping artisans to achieve this goal.

    • Market Readiness Introductory Course
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